Services
Strategy & Design. Always Equals.
We define your strategy and positioning before any design starts, and every choice after this traces back to it. That means you can explain your brand to anyone who asks, and so can we.
Strategy
Brand positioning and messaging, built on research into the market you're in.
We start with the market, the competitors you're up against, and deep research into the industry you’re operating within. Out of that comes a defined position and a messaging structure, and a white space your business can shout within. It's what the identity gets built on, and it underpins every design decision. You finish with a positioning and messaging framework and a tone of voice document. Both are written so anyone who writes for you can use them, including people who've never spoken to us.
Strategy
Brand positioning and messaging, built on research into the market you're in.
We start with the market, the competitors you're up against, and deep research into the industry you’re operating within. Out of that comes a defined position and a messaging structure, and a white space your business can shout within. It's what the identity gets built on, and it underpins every design decision. You finish with a positioning and messaging framework and a tone of voice document. Both are written so anyone who writes for you can use them, including people who've never spoken to us.
Design
Brand identity design, from art direction through to the finished system.
Design direction comes out of the research and positioning, so routes are built on a solid foundation. Every decision traces back to the strategy. Type, colour, imagery. Everything. The answer leads back to the positioning. Nothing in the identity is there because it's on trend. You finish with master artwork in the formats you need, and guidelines someone else can pick up and follow.
Design
Brand identity design, from art direction through to the finished system.
Design direction comes out of the research and positioning, so routes are built on a solid foundation. Every decision traces back to the strategy. Type, colour, imagery. Everything. The answer leads back to the positioning. Nothing in the identity is there because it's on trend. You finish with master artwork in the formats you need, and guidelines someone else can pick up and follow.
Consultancy
Brand consultancy for businesses that already have an identity.
Brands usually arrive here having felt it for a while. The messaging has become vague and disjointed. Or the identity has come apart in use, with the tone of voice going one way and the design another. Sometimes growth has flattened and price has become the only thing separating you from everyone else. We audit what's there, positioning and messaging as much as design, against the market you're competing in. You finish with a written audit and a recommendation in priority order. If the brand doesn't need the work, the document will say so. Start with a 20 minute call. Tell us what’s not working and we’ll tell you whether we can help.
Consultancy
Brand consultancy for businesses that already have an identity.
Brands usually arrive here having felt it for a while. The messaging has become vague and disjointed. Or the identity has come apart in use, with the tone of voice going one way and the design another. Sometimes growth has flattened and price has become the only thing separating you from everyone else. We audit what's there, positioning and messaging as much as design, against the market you're competing in. You finish with a written audit and a recommendation in priority order. If the brand doesn't need the work, the document will say so. Start with a 20 minute call. Tell us what’s not working and we’ll tell you whether we can help.
More Services
Brand Strategy
Visual & Verbal Identity
Advertising
Social Media
Campaigns
Work
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